Sick commercials

rockefeller center · April 29, 2004

I'm not sure what you mean with "the commercial never made it to any market."
If you read the webpage, it was never ment to be released.

In a statement, Ogilvy & Mather Worldwide said the unapproved and unofficial video clip was leaked April 1 and transmitted by e-mail around the world. The company said the ad wasn't sanctioned by Ogilvy or Ford.

“Both companies find this unofficial advertisement totally unacceptable and reprehensible,” the statement said. “The action in the video clip was totally computer-generated, and we would like to assure you that no animal was harmed in its making.”

I believe both Ford and Ogilvy were fully aware what they're doing to create this stir and don't buy into the story that these clips are unapproved and unofficial. What Chrome said re "outragous ads to create brand awareness."

edit: grammar.

Edited April 29, 2004 by rockefeller center

Claude · April 29, 2004

Sony Germany just got reprimanded by the competition authorities because of a mailing campaign, where letters with a US army-style envelope and stamp were send to households of registered Playstation owners. They contained a "bloodstained" piece of cloth with the inscription "We're in deep shit, get us out of here" (in german), no indication of the sender or further text. The "ad", which was hard to recognize as such, was for a Playstation war game due to come out. Some who received it thought it came from troups in Iraq :huh: