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Herb Alpert Tijuana Brass Tour in 2025


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I think it was seven years ago that I happened to be in San Jose in the summer and went to see the San Jose Jazz Fest. When I heard the song “Bitter Sweet Samba” (which almost every Japanese know without the song title because it is the theme song of a famous radio program in Japan), I thought it might be a copy band of Tijuana Brass, but it was Herb Alpert himself. Is he already 90 years old or something?

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My overriding TJB memory is that some AC company used one of their songs for their between innings scoreboard ads in the Astrodome. In the late 60s, the music was not hi-fi, but what there was of it was cavernous. Couple that with how the TJB was already out of fashion, and the overall effect was just creepy and ghoulish.

So I don't get it. But apparently a lot of people do, so I hope they have a good time!

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