Jazz as a marketing tool Part 79

[A Lark Ascending]

Saw this on mainstream TV yesterday.

Jitterbug revival imminent. 

Drink Guinness - be jazz cool and anti-racist.  

 

Edited February 20, 2016 by A Lark Ascending

[Teasing the Korean]

6 hours ago, A Lark Ascending said:

Saw this on mainstream TV yesterday.

Jitterbug revival imminent. 

Drink Guinness - be jazz cool and anti-racist.  

Well, lots of people will hear the name John Hammond for the first time in their lives.

Using jazz to sell a lifestyle - or the image of a supposed lifestyle - is really no different from (US) advertising's use of classical music, which has gone on for decades.  

Edited February 20, 2016 by Teasing the Korean

[A Lark Ascending]

Just found it interesting that where jazz has been a music of a small (but very dedicated) minority for a long time, it still retains enormous power as a signifier of cool, sophisticated urbanity in the wider culture (in it's 20s to early 60s guise at least). 

What it has to do with Guinness I'm not sure - I'm not aware of any jazz musicians whose legend is associated with overindulgence in pints of porter. I suppose it is the long time patron of the Cork festival.  

Edited February 21, 2016 by A Lark Ascending

[Teasing the Korean]

9 hours ago, A Lark Ascending said:

Just found it interesting that where jazz has been a music of a small (but very dedicated) minority for a long time, it still retains enormous power as a signifier of cool, sophisticated urbanity in the wider culture (in it's 20s to early 60s guise at least). 

Agree, and this aspect of jazz's impact on western society's collective psyche seems to get overlooked in a conversations about "the sad status of jazz today."

[JSngry]

I don't recall media of the time (that I've seen, anyway) represented having women's breasts being as blatantly rounded by their undergarments as they are in that commercial.

Never mind "jazz" as a marketing tool, let's talk about women's breasts as a marketing tool. And then let's talk about the connection between women's breasts and beer commercials. There's a conversation to be had there with or without John Hammond and/or jazz.

[Dmitry]

14 hours ago, JSngry said:

Never mind "jazz" as a marketing tool, let's talk about women's breasts as a marketing tool. And then let's talk about the connection between women's breasts and beer commercials. There's a conversation to be had there with or without John Hammond and/or jazz.

I like beer and I like breasts. Do I feel the need to discuss this on-line? No.

[JSngry]

Do you like beer commercials?