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Posted

In my home edition this story:

http://www.chicagotribune.com/sports/golf/ct-spt-0407-masters-tiger-woods-pga-20130407,0,5173901.story

bore the back-asswards and still more or less incomprehensible faux play-on-words headline "Blank Stairs," with this as the semi-explanatory readout:

"If Woods plans to restart climb to the penthouse of golf, he'd better stop coming up empty at Augusta"

Will nobody tell these idiots to stop doing this?

Posted

The story itself -- about Woods needing to win more majors, beginning with the 2013 Masters, if he wants to enter the game's pantheon (or in this case ... wait for the necessary other step ... "penthouse") -- doesn't really matter. Rather it's that "Blank Stairs" IMO just doesn't work, and for a good many reasons. Chief among them being that if you stick a headline on top of a story, and you need to pore over the readout to grasp what is meant, and even then it's such a stretch as to make you reach for your Sky King Secret Decoder ring...

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