GA Russell Posted September 15, 2011 Report Share Posted September 15, 2011 Here's an article about eight American beers whose sales have plummeted in the past five years. Number one on the list is Michelob. When I was sixteen, popular price beers cost a quarter, regular beers cost 30 cents, and the premium beers cost 35 cents. I would spend the extra nickel and order a Michelob, and no one ever thought to card me! Anheuser Busch has a number of beers on the list. Perhaps their marketing or their management has been below par since they were sold to that Belgian company. http://247wallst.com/2011/09/09/the-eight-beers-americans-no-longer-drink/ By the way, for me it's not enough to say that the beers are no good. That doesn't explain the recent sales decline. They weren't any good five years ago either! Quote Link to comment Share on other sites More sharing options...
Big Wheel Posted September 15, 2011 Report Share Posted September 15, 2011 Old Milwaukee is the flagship of the high-end products made by faltering Pabst Brewing Company I like PBR as much as the next hipster, but if Old Milwaukee is at the high end, please don't tell me what Pabst's low-end products are. The article itself explains why this is happening: the beers are just as shitty as they've always been, but America is finally waking up to craft beer. Decent, widely available American beer - one more thing America should thank Jimmy Carter for! Quote Link to comment Share on other sites More sharing options...
GA Russell Posted September 15, 2011 Author Report Share Posted September 15, 2011 BW, really the shift is due to light beers apparently. For example, Old Milwaukee Light didn't make the list! Quote Link to comment Share on other sites More sharing options...
king ubu Posted September 15, 2011 Report Share Posted September 15, 2011 light beers ahead... count me out on that crap... and nothing against Belgian beers, please - there's none better! Quote Link to comment Share on other sites More sharing options...
Big Wheel Posted September 15, 2011 Report Share Posted September 15, 2011 BW, really the shift is due to light beers apparently. For example, Old Milwaukee Light didn't make the list! Not really. If there were really a net shift to light beers what you'd see is that light beer sales would be increasing. Instead they're merely not decreasing. Some people may be switching from crap regular beer to crap light beer, but if that's the case roughly as many are also switching from crap light beer to imports/craft beer. Quote Link to comment Share on other sites More sharing options...
Son-of-a-Weizen Posted September 15, 2011 Report Share Posted September 15, 2011 .... and nothing against Belgian beers, please - there's none better! Um, I beg to differ, amigo! Quote Link to comment Share on other sites More sharing options...
king ubu Posted September 15, 2011 Report Share Posted September 15, 2011 .... and nothing against Belgian beers, please - there's none better! Um, I beg to differ, amigo! Yeah... I'm sure we'd get along well and try out plenty of great beers together! I love the variety, there's so much good stuff... yet most people fall for drafts and Heineken and other such crap... hell, even light beer!Btw, I think I had some distant relatives in Alpirsbach... even was there on a visit once. But that was when I was in too tender an age to drink beer. Quote Link to comment Share on other sites More sharing options...
Kevin Bresnahan Posted September 15, 2011 Report Share Posted September 15, 2011 .... and nothing against Belgian beers, please - there's none better! Um, I beg to differ, amigo! Man, when are you going to bring one of these mini kegs up this way? I'd love to help you finish one. Personally, I prefer Ayinger or Erdinger with Tucher as a fall back. Quote Link to comment Share on other sites More sharing options...
JSngry Posted September 15, 2011 Report Share Posted September 15, 2011 Does Pabst own Schlitz now? I only ask because Old Milwaukee used to be Schlitz's "bargain" beer back when Schlitz was riding high. Last I heard, Schlitz was bought by Stroh's. Where are they all now? Quote Link to comment Share on other sites More sharing options...
T.D. Posted September 15, 2011 Report Share Posted September 15, 2011 Slightly OT, but I read an article yesterday about Procter and Gamble (the "quintessential" middle-class US brand company). Because of the "disappearing US middle class" (the country is increasingly divided between wealthy and "have-nots"), P&G is moving away from "middle ground" and concentrating on high-end and low-end brands. While the move to light beer is highly significant, I expect the same thing is happening in beers. I figure "middle-class" brews are hurting, while craft/import (premium) and el-cheapo brands are more than holding their own. [i no longer drink alcohol, so can't speculate about particular brands.] Quote Link to comment Share on other sites More sharing options...
alocispepraluger102 Posted September 15, 2011 Report Share Posted September 15, 2011 Slightly OT, but I read an article yesterday about Procter and Gamble (the "quintessential" middle-class US brand company). Because of the "disappearing US middle class" (the country is increasingly divided between wealthy and "have-nots"), P&G is moving away from "middle ground" and concentrating on high-end and low-end brands. While the move to light beer is highly significant, I expect the same thing is happening in beers. I figure "middle-class" brews are hurting, while craft/import (premium) and el-cheapo brands are more than holding their own. [i no longer drink alcohol, so can't speculate about particular brands.] this makes a lot of sense--too much sense. thx. Quote Link to comment Share on other sites More sharing options...
danasgoodstuff Posted September 15, 2011 Report Share Posted September 15, 2011 I didn't see the truly awful Busch bargain brand on the list, must be those charming adds with the stripper silhouette that read "Grab a Busch" - nothing like subtlety! Quote Link to comment Share on other sites More sharing options...
JSngry Posted September 15, 2011 Report Share Posted September 15, 2011 Quote Link to comment Share on other sites More sharing options...
.:.impossible Posted September 15, 2011 Report Share Posted September 15, 2011 Of interest: http://www.buffalonews.com/business/article469464.ece Quote Link to comment Share on other sites More sharing options...
GA Russell Posted September 15, 2011 Author Report Share Posted September 15, 2011 Our favorite joke when I was 12...What do you call a tired guy from southern Germany? A bushed Bavarian! Thanks for that article, impossible. Nothing like a billionaire's sons to ruin a company. Quote Link to comment Share on other sites More sharing options...
Kevin Bresnahan Posted September 15, 2011 Report Share Posted September 15, 2011 When I was in Germany, a joke I heard was: What is the difference between Coors Light and making love in a canoe? None. They're both fucking close to water. Quote Link to comment Share on other sites More sharing options...
Leeway Posted September 16, 2011 Report Share Posted September 16, 2011 I might be a good case in point. I used to drink Budweiser. One day I had this: And didn't look back. Also vary with this: When I go out, I now usually order a Pilsener or a Dutch beer, depending what's on tap. Still not a dark beer fan though. Quote Link to comment Share on other sites More sharing options...
medjuck Posted September 16, 2011 Report Share Posted September 16, 2011 I like tasting whatever is the local brew. Usually works out well for me but I've never been in Milwaukee. Quote Link to comment Share on other sites More sharing options...
GA Russell Posted September 16, 2011 Author Report Share Posted September 16, 2011 I can believe that Michelob drinkers are migrating to the craft beers, but I can't believe that the Old Milwaukee guys are. I think that TD's post #10 has the ring of truth. Quote Link to comment Share on other sites More sharing options...
Chuck Nessa Posted September 16, 2011 Report Share Posted September 16, 2011 Have all the Blatz drinkers died? Quote Link to comment Share on other sites More sharing options...
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