Traps Magazine Issue 6 Featured On Return To Forever Website

[jcmoscov40]

Hi:

Traps Magazine, a drum/percussion magazine dedicated to covering the art of drumming, recently did a 25-page cover story on Lenny White and his reunion with Return To Forever. As you probably know, Return To Forever is getting rave reviews for their reunion shows.

As a result, Traps Magazine, Issue 6, which featured Lenny White, completely sold out. As a result, Traps has now offered the Lenny White article as a free download. The press release was picked up and is now on the front page of the Return To Forever web site.

Here's the news:

News

25-Jun-08

Free Lenny White Article Download

From AllAboutJazz.com

San Jose, Calif., -- With Return To Forever receiving rave reviews, it should be no surprise that Enter Music Publishing, publishers of hip, drum/percussion magazines worldwide, has completely sold out Issue 6, featuring Lenny White on the Cover. As a result, Enter Music Publishing has made available the Lenny White feature as a free download here.

The success of the Lenny White Issue is similiar to that of Enter Music Publishing's Issue 3, featuring John Bonham on the cover, which coincided with the reunion of Led Zeppelin. However, in the case of Zeppelin, the confirmation of the tour came after the magazine had hit the streets while the White feature gave a compelling discussion of his thoughts and insights regarding the upcoming tour.

Describing the current enthusiasm for Return To Forever's reunion tour, Phil Hood, editor of Enter Music Publishing, writes in an introduction to the download feature, “ For fusion fans, the prospect of Return To Forever getting back together again after all these years (the group dis-banded in 1976) is akin to a Beatles reunion, and for the past few decades seemed about as unlikely. Corea was the lone holdout in recent years. While Clarke, Di Meola, and White had been lobbying for an RTF reunion, the three were unable to persuade Corea to take up the cause, until now ... “

Commenting further, Hood noted: This (the current Return To Forever Tour) is discussed at length in our feature and we want all fusion fans to have the opportunity to read about the reunion from the perspective of one of jazz fusion's most important drummers."

About Enter Music Publishing

Founded in San Jose, CA in 1992, Enter Music Publishing, Inc. is a leading publisher of drum/percussion magazines, with distribution in 30 countries. DRUM! is the flagship publication of Enter Music Publishing, Inc. and continues to set the industry standard for editorial quality and innovation. In addition to DRUM! And DRUM! Digital, the company publishes Traps and HOW TO PLAY DRUMS. Additional information about the company can be found at: drummagazine.com.

Just thought this is interesting publishing news.

Best,

Drummer40

[JSngry]

Why did you put Lenny White on your cover if you think he sold out?

[blajay]

Why did you put Lenny White on your cover if you think he sold out?

Not sure if you're trying to be clever, but I think he is saying that issues of the magazine sold out due to the popularity of Lenny White, who is on the cover, and excitement for his reunion with RTF. It doesn't say that Lenny White sold out. If you think that is the case, that is something else entirely.

[marcello]

Not to be a downer, but Lenny has not been one of the most pleasurable drummers for me for the last several years. I've had the chance to see and hear him more than a few times in those years and I thought that maybe he'd gone soft/sloppy.

Maybe this new tour will be a kick in the pants for him.

Maybe it's just me.

I got comped the new RTF retrospective cd on Concord and have listened to most of it.

Even though the band was fun to see live back in the day, today most of it sounds more than a little sophmoric.

If a recall, when they played the 2nd acoustic set in their concerts, they got even more of a reaction from the audience than the electric set. Especially when they played in 4/4.

I'm sure they were resposible for more than a few jazz converts in their day.

Edited July 8, 2008 by marcello

[7/4]

Why did you put Lenny White on your cover if you think he sold out?

Not sure if you're trying to be clever, but I think he is saying that issues of the magazine sold out due to the popularity of Lenny White, who is on the cover, and excitement for his reunion with RTF. It doesn't say that Lenny White sold out. If you think that is the case, that is something else entirely.

But they're specific:

As a result, Traps Magazine, Issue 6, which featured Lenny White, completely sold out.

[JSngry]

Not sure if you're trying to be clever, but I think he is saying that issues of the magazine sold out due to the popularity of Lenny White

So the magazine sold out by putting Lenny White on its cover? How so? He's a pretty popular player even now, and after all, their business is to sell magazines.

Sounds like a darn clever idea to me!

[JSngry]

But they're specific:

As a result, Traps Magazine, Issue 6, which featured Lenny White, completely sold out.

Even more so in the header:

Traps Magazine Issue 6 Featured On Return To Forever Website, Traps Magazine's story on Lenny White Sells Out

[Chuck Nessa]

Naming your mag "Traps" invites tons of problems. You'd think someone would notice that.

Who is the publisher and the editorial staff?

[Larry Kart]

Make of it what you can:

http://www.trapsmagazine.com/index.html