GA Russell Posted February 18, 2008 Report Share Posted February 18, 2008 Only in America! http://online.wsj.com/article/SB1202870361...=googlenews_wsj Quote Link to comment Share on other sites More sharing options...
Son-of-a-Weizen Posted February 18, 2008 Report Share Posted February 18, 2008 I hear they're now test marketing overseas in Paris-Match and Réalités. Yum....tastes like Poulet!! Quote Link to comment Share on other sites More sharing options...
Chas Posted February 19, 2008 Report Share Posted February 19, 2008 Any respectable stealth marketing simply must include 'articles' about the ad campaign . Such advertisements for advertisements also really help stretch that advertising dollar Quote Link to comment Share on other sites More sharing options...
GA Russell Posted February 19, 2008 Author Report Share Posted February 19, 2008 (edited) Any respectable stealth marketing simply must include 'articles' about the ad campaign . Such advertisements for advertisements also really help stretch that advertising dollar Interesting that you should say that, Chas. Just yesterday I read the text of a speech given by a journalist from England who said that the staffs of today's newspapers are only one-third what they were ten years ago. The result is that the people don't have the time to investigate and write on everything they are assigned to cover. The result of that is that press releases are often passed along as news articles. He said this is also true for 24 hour television news channels. edit for typo Edited February 19, 2008 by GA Russell Quote Link to comment Share on other sites More sharing options...
Jazzmoose Posted February 19, 2008 Report Share Posted February 19, 2008 The book Toxic Sludge is Good for You deals with this "PR handouts as news" problem; a fun read, if a bit depressing... Quote Link to comment Share on other sites More sharing options...
The Magnificent Goldberg Posted February 19, 2008 Report Share Posted February 19, 2008 Any respectable stealth marketing simply must include 'articles' about the ad campaign . Such advertisements for advertisements also really help stretch that advertising dollar Interesting that you should say that, Chas. Just yesterday I read the text of a speech given by a journalist from England who said that the staffs of today's newspapers are only one-third what they were ten years ago. The result is that the people don't have the time to investigate and write on everything they are assigned to cover. The result of that is that press releases are often passed along as news articles. He said this is also true for 24 hour television news channels. edit for typo Yeah, when I was at work, I often used to read my own words in the paper. "Where are the fuckin' journalists?" I'd say. Answer - they're crawling over draft press releases in Government and commerce. Maybe the schools of journalism aren't producing enough journalists to meet demand? Or maybe news outlets are just becoming skinflints? MG Quote Link to comment Share on other sites More sharing options...
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