GregK Posted November 30, 2004 Report Posted November 30, 2004 I can't believe what I just heard- a commercial came on TV for inmate Martha Stewart's stuff at KMart with Coltrane's My Favorite Things playing in the background-UGH!! Quote
Christiern Posted November 30, 2004 Report Posted November 30, 2004 That means money for the estate. Besides, it could also have the effect of drawing attention to Trane's music. So, there are compensations for such commercialism. Quote
GregK Posted November 30, 2004 Author Report Posted November 30, 2004 That means money for the estate. Besides, it could also have the effect of drawing attention to Trane's music. So, there are compensations for such commercialism. You're right, Chris, any kind of exposure is good, but I am thinking of statements like "Isn't this that song for the KMart commercial" whenever I play that tune around someone who doesn't know what it is. If it prompts someone to check out Coltrane, great, but if it turns into "that TV commercial song" I don't know how good that could be. Maybe I just don't understand marketing! Quote
connoisseur series500 Posted November 30, 2004 Report Posted November 30, 2004 I saw the same commercial in the breakroom at work and proudly announced that it was John Coltrane on Soprano. I dunno. I thought it was good. That tune needs exposure! Quote
DTMX Posted November 30, 2004 Report Posted November 30, 2004 I can't believe what I just heard- a commercial came on TV for inmate Martha Stewart's stuff at KMart with Coltrane's My Favorite Things playing in the background-UGH!! Should have used Art Pepper's Straight Life. Art's done more prison time than most - he and Martha would have a lot more in common. Quote
RDK Posted November 30, 2004 Report Posted November 30, 2004 That means money for the estate. Besides, it could also have the effect of drawing attention to Trane's music. So, there are compensations for such commercialism. You're right, Chris, any kind of exposure is good, but I am thinking of statements like "Isn't this that song for the KMart commercial" whenever I play that tune around someone who doesn't know what it is. If it prompts someone to check out Coltrane, great, but if it turns into "that TV commercial song" I don't know how good that could be. Maybe I just don't understand marketing! I honestly think more people will say "Hey, isn't that that 'Sound of Music' song?" Quote
Brad Posted November 30, 2004 Report Posted November 30, 2004 I saw that too at lunch today and I think it's great. Hopefully, it will get people asking who did that. Quote
Shrdlu Posted November 30, 2004 Report Posted November 30, 2004 I agree with you, Chris. Bill Evans said much the same thing - somewhere in the notes to the Verve box set, I think. Quote
DrJ Posted November 30, 2004 Report Posted November 30, 2004 Hey, I'm no elitist when it comes to use of great music in ads...I've personally benefitted, being first exposed to artists in this manner who I then got to explore. The prime example for me was Nick Drake's "Pink Moon" being used in the VW ads a few years back, my first entry into his world. I don't see the harm, except for those permanent mental images that sometimes then get stuck in your head associated with the music (just what those ad guys and gals want!). Quote
chris olivarez Posted December 1, 2004 Report Posted December 1, 2004 As much as I dont want to I'm inclined to agree with RDK but if it's money for the estate than that's ok. Quote
maren Posted December 1, 2004 Report Posted December 1, 2004 I've gotten to where I'm just delighted to hear something good on TV, when I least expect it! Plus I must confess I like the Martha Stewart items I've bought at Kmart Maybe Alice Coltrane feels the same? An excerpt from what Mgraham333 posted HERE:It's not like the [Coltrane] foundation says "yes" to everything. "Alice was approached by the Gap not too long ago," said her sister, Marilyn McLeod. "But she didn't like the commercial. This one she liked." Quote
RDK Posted December 1, 2004 Report Posted December 1, 2004 The fact is, musicians make music with the intent of it being heard... and hopefully making some money off of it (it's their job). It does a great disservice to them to tell them that they're "above" such commercialization, that they're "selling out." If an artist is extremely successful - the Beatles, lets say -and if they object to using their music in such a way, well more power to 'em. But it's their decision to make. For most artists - and especially jazz artists, with sales relatively low - this sort of licensing income can be significant. We should all be thrilled that Coltrane is being heard on TV everday, by millions of potential new listeners. Quote
AfricaBrass Posted December 1, 2004 Report Posted December 1, 2004 It bothered me when I first saw the ad... but upon seeing Chris' post, I changed my opinion. I'm glad that it's helping the Coltrane family. Now everytime I see/hear the commercial, I can't help but hope that someone will be intrigued by the music and gain their introduction to Coltrane. Quote
Guest ariceffron Posted December 1, 2004 Report Posted December 1, 2004 YOU THINK THATS BAD, -- LAST NITE I HEARD 'LET MY LOVE OPEN THE DOOR' ON A JC PENNY COMMERICAL!!!! JC FUCKING PENNY! Quote
JSngry Posted December 1, 2004 Report Posted December 1, 2004 JC FUCKING PENNY! Who's Penny, and why was Trane fucking her? Quote
Sundog Posted December 1, 2004 Report Posted December 1, 2004 I was a little put off by this when I first heard the commercial. Upon further reflection, I seem to remember that Coltrane's version of MFT was originally conceived as a vehicle to cross over to a larger audience. I guess he's really done that now. Ultimately, if the Coltrane estate is happy with the end product that's all that really matters. Quote
Chuck Nessa Posted December 2, 2004 Report Posted December 2, 2004 Hey, I'm no elitist when it comes to use of great music in ads...I've personally benefitted So, how do you exploit our "jazz brothers" to your advantage? Quote
GregK Posted December 2, 2004 Author Report Posted December 2, 2004 JC FUCKING PENNY! Who's Penny, and why was Trane fucking her? Brilliant!! Quote
BruceH Posted December 2, 2004 Report Posted December 2, 2004 Y'know, if they would play Coltrane IN K-mart, I might actually go there once in a while. Quote
Jazzmoose Posted December 3, 2004 Report Posted December 3, 2004 Y'know, if they would play Coltrane IN K-mart, I might actually go there once in a while. I hear ya; I got so sick of hearing nothing but Sun Ra there, I quit going... Quote
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