Chrome Posted September 30, 2004 Report Share Posted September 30, 2004 Mmm; You Smell Like an SUV -- The Wall Street Journal By Michelle Higgins September 30, 2004 If you can't afford to drive a Hummer, now you can at least get a whiff of one. This month, Riviera Concepts Inc., a fragrance distributor based in Toronto, began rolling out Hummer Fragrance for Men, a cologne inspired by General Motors Corp.'s hulking sport-utility vehicle. The Hummer cologne, sold at department stores and Sephora.com, is packaged in a glass bottle that emulates the boxy SUV, with a spray cap designed to resemble the front grille. The color of the box it is wrapped in matches the distinctive Hummer yellow. Hummer follows other automotive brands such as Ferrari and Jaguar in sticking its nose into the fragrance market. Jaguar, which already offers two fragrances for men, launched Jaguar Woman this past spring. The scent combines floral and fruity smells in a pink glass bearing the distinctive leaping Jaguar symbol that costs $50 for 1.35 ounces. Even Avon came out with an $18 2.5-ounce "eau de cologne" spray called R.P.M. (short for rotations per minute) earlier this year. Department stores sold $2.8 billion in fragrance last year according to NPD Group, a marketing information company. Of that, $920 million was in men's fragrances. The Hummer-brand cologne doesn't actually smell like the gas-guzzling vehicle itself. Rather, it melds the "essence of the outdoors" -- green leaves, thyme and peppercorns -- with the smell of leather, sandalwood, patchouli and tonka beans (a type of aromatic seed), according to the company. Cost: $52 for 4.2 ounces. Riviera Concepts hopes the Hummer brand association will draw men who might otherwise shy away from traditional designer fragrances. "Not all men will relate necessarily to that fashion image," says Margaret Spasuk, vice president of sales and marketing. Quote Link to comment Share on other sites More sharing options...
Jim Alfredson Posted September 30, 2004 Report Share Posted September 30, 2004 This is one of the dumbest things I've ever read. Quote Link to comment Share on other sites More sharing options...
Jim Alfredson Posted September 30, 2004 Report Share Posted September 30, 2004 The should call the perfume: "Hummer: More Money Than Brains" Quote Link to comment Share on other sites More sharing options...
Big Al Posted September 30, 2004 Report Share Posted September 30, 2004 The should call the perfume: "Hummer: More Money Than Brains" I thought that was already assigned to the vehicle itself! Quote Link to comment Share on other sites More sharing options...
Brad Posted September 30, 2004 Report Share Posted September 30, 2004 This has to be today's Exhibit A on the decline of US civilization. Pretty pathetic. Quote Link to comment Share on other sites More sharing options...
catesta Posted September 30, 2004 Report Share Posted September 30, 2004 This has to be today's Exhibit A on the decline of US civilization. Pretty pathetic. Canadian perfume companies as well. Quote Link to comment Share on other sites More sharing options...
Dmitry Posted September 30, 2004 Report Share Posted September 30, 2004 In my day a hummer meant something entirely different. Pearl dive, baby! Quote Link to comment Share on other sites More sharing options...
alankin Posted October 2, 2004 Report Share Posted October 2, 2004 Quote Link to comment Share on other sites More sharing options...
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