BMG announces new CD pricing system in Germany

[Claude]

I just found a german news article on a new pricing strategy for CDs by BMG Germany.

Neues Preissystem für Audio-CDs: Musik wird billiger

As from August this year, BMG Germany will be offering new CD releases in 3 versions:

- "anti-piracy version": just a CD with information printed on the label and no cover, for 10 Euro

- "normal version": like current CDs, but sold at 13 instead of 16 Euro

- "deluxe version": with additional content or packaging (no detailed info available), for 18 Euro

For the already available full price CDs, the price will be reduced to 13 Euro (17 Euro previously).

This is an interesting move. At last somebody is being creative not just blaming the "consumer-pirate" for the currently low sales.

In my view, the "anti-piracy version" is too expensive compared to the normal version (just 3 Euro more for a jewel case and booklet). Those wanting a copy for the car would still prefer to burn it themselves (which is not an act of piracy BTW).

[wesbed]

Google translation

[king ubu]

Uh, 10 Euro for a CD with NO information - that's DIRRRRT cheap, isn't it???

Crooks!

And of course everbody will buy the 18 Euro deluxe version (with no detailed infor available )

ubu