I can only report what my friend has said. He went to an audiologist and through him has tried several well-regarded brands of hearing aids with no satisfaction. What is guiding him, I assume, is what his audiologist has told him and done and above all his own response to the hearing aids he has tried. Beyond a certain limited point, I can't insert myself into this food chain; he hears what he hears. His hearing loss, he tells me is, and/or was described to him, as "sudden," which sounds ominous and may have involved a staph infection that put him the hospital for a while. He reached out to me because he knows I have hearing aids and am happy with the ones I have. I told him which brand and model they are, and I think he tried them and was not satisfied.I did suggest that he might try another audiologist. I spoke to my audiologist's knowledgable secretary (the audiologist was with a patient), and when I told her that my friend had put a price ceiling on the various models of hearing aids he had considered/tried out, she said that this might be the problem -- that the particular nature of his hearing loss might call for a more pricey high-end solution. I feel for him because he's a great guy whose life revolves around listening to music.