Well, we have to be careful who we blame in the "local" scheme of things.
News people interviewed a local guy who closed his
station for two days because he couldn't bear the thought
of having to charge his customers over $3...so, he closed in protest
of what he was being charged for fuel. Earlier in the day, he apparently
had a lot of irate customers screaming at the station employees and
accusing them of price gouging.
So, yes, there are clearly store owners out to make a big buck
(like that idiot in Atlanta who's charging 6 bucks/gal),
but not all. Maybe if you own a little place that's not like
the big guys, you're getting soaked by your distributor?